HSE26-04
PRIMJERI DRUŠTVENO ODGOVORNOG POSLOVANJA U EPCG
Autori:
Autor: Vlatko ERAKOVIĆ 1 ORCID ID 0009-0004-4893-4897, Snežana KRIVOKAPIĆ 2
e-mail: vlatko.erakovic@epcg.com
Afilijacija:
1,2 Elektroprivreda Crne Gore AD Nikšić, Crna Gora,
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strane 28-35 |
DOI: |
KRATAK SADRZAJ
Kompanija koja u poslovanju, uz propisane zakonske obaveze, inicira i vodi brigu o zaposlenima, bezbjednosti zaposlenih, zaštiti životne sredine, lokalnoj zajednici,usvaja nove tehnologije, uskladjena je sa EU standardima, društveno je odgovorna kompanija. Društvena odgovornost je definisana sa više dimenzija, a sve su jednako važne. Neki elementi zavređuju posebnu pažnju, to su etičko ponašanje, inovacije i učenje, uključivanje u obrazovanje-obuke,ekološki standardi, standardi bezbjednosti i zaštite na radu, ISO standardi.
Ključni elementi društvene odgovornosti:
- Ekološka odgovornost:Smanjenje emisija stetnih gasova, upravljanje otpadom, prelazak na čiste-zelene izvore energije i energetska efikasnost.
- Socijalna odgovornost:Doprinos lokalnim zajednicama, pravedni uslovi rada i bezbjednost.
- Ekonomska odgovornost:Dugoročan rok profitabilnost koja uzima u obzir šire društvene aspekte i ekološke troškove kompanije.
- Pravna odgovornost-Primjena nacionalnih i medjunarodnih normi, internih akata, medjunarodnih standard.
- Moralna-etička odgovornost- obuhvata standarde, norme i očekivanja koje potrošači, zaposleni, akcionari i zajednica smatraju pravednim pokretačem za donošenje kvalitetnih zakona ili propisa.
- Filantropska odgovornost- Aktivno uključivanje kompanije u programe za unapređenje dobrobiti zaposlenih, članova njihovih porodice i lokalne zajednice.
Značaj društvene odgovornosti:
- Održivost:Energetski sektor ima centralnu ulogu u postizanju globalnih ciljeva održivosti.
- Finansijski benefiti:Pozitivno utiče na finansijske i nefinansijske performanse kompanije.
- Povezanost sa lokalnom zajednicom:OIE mogu podržati razvoj lokalnih zajednica.
Izazovi društvene odgovornosti:
- Da li ulaganje u ekologiju smanjuje profit kompanije?
Društvena odgovornost u energetici je obaveza i strategijski imperativ koji osigurava dugoročnu stabilnost, poboljšava imidž kompanija i podstiče inovacije ka zelenijoj budućnosti. Društvena odgovornost (DO) u energetskom sektoru obuhvata usklađivanje poslovnih ciljeva sa društvenim i ekološkim obavezama, fokusirajući se na smanjenje štetnih uticaja (poput zagađenja), racionalnu potrošnju energije i promociju održivih izvora (OIE), što je ključno za održivi razvoj, poboljšava finansijske performanse kompanija i zahtijeva promjenu stavova zaposlenih ka ekološkoj svijesti, te se bavi uticajem na lokalne zajednice i energetsku budućnost i bezbjednost.
ABSTRACT
A company that, in addition to complying with prescribed legal obligations, proactively initiates and ensures care for its employees, occupational safety, environmental protection, and the local community, adopts new technologies, and aligns its operations with EU standards can be considered a socially responsible company. Corporate social responsibility (CSR) is defined through multiple dimensions, all of which are equally important. Certain elements deserve particular attention, including ethical conduct, innovation and learning, involvement in education and training, environmental standards, occupational health and safety standards, and ISO standards.
Key Elements of Corporate Social Responsibility:
- Environmental responsibility: Reduction of harmful gas emissions, waste management, transition to clean and green energy sources, and improvement of energy efficiency.
- Social responsibility: Contribution to local communities, fair working conditions, and employee safety.
- Economic responsibility: Long-term profitability that takes into account broader social aspects and the environmental costs incurred by the company.
- Legal responsibility: Compliance with national and international regulations, internal acts, and international standards.
- Moral and ethical responsibility: Encompasses standards, norms, and expectations that consumers, employees, shareholders, and the community consider fair and that serve as a foundation for the adoption of quality laws and regulations.
- Philanthropic responsibility: Active involvement of the company in programs aimed at improving the well-being of employees, members of their families, and the local community.
Importance of Corporate Social Responsibility:
- Sustainability: The energy sector plays a key role in achieving global sustainability goals.
- Financial benefits: CSR positively affects both financial and non-financial performance of companies.
- Connection with the local community: Renewable energy sources (RES) can support the development of local communities.
Challenges of Corporate Social Responsibility:
- Does investment in environmental protection reduce company profitability?
Corporate social responsibility in the energy sector represents both an obligation and a strategic imperative that ensures long-term stability, enhances corporate reputation, and encourages innovation toward a greener future. CSR in the energy sector involves aligning business objectives with social and environmental responsibilities, with a focus on reducing negative impacts (such as pollution), rational energy consumption and the promotion of renewable energy sources (RES). This approach is essential for sustainable development, improves the financial performance of companies, and requires a shift in employee attitudes toward greater environmental awareness, while also addressing the impact on local communities and the future security of energy systems.
Ključne riječi: Društvena odgovornost (DO), profit, filantropija, obnovljivi izvori energije (OIE) ,ISO standardi.
Keywords: Corporate Social Responsibility (CSR), profit, philanthropy, renewable energy sources (RES), ISO standards.